Product authenticity and field feedback
DI Works, part of i²d, has developed a modular system to prevent counterfeiting and collect real-time product feedback. Using NFC tags embedded in products, installers and customers can verify authenticity via smartphone and access dedicated content like certificates and documentation. YouFeed is integrated to collect structured feedback and generate insights with InsightGPT. The system also detects anomalies like location mismatches and links responses to specific product categories, helping brands make smarter, faster decisions.
